#audit

4 notes tagged “audit”.

• Deciding what ASO work matters — the five-part audit and prioritisationAnton Tatarynovich's one-week ASO audit (own listings, localisation, competitors by download share, visibility by traffic source and brand share, conversion by source and search term) and his 2023 priority takes for figuring out priorities in a new app or job, plus Nordeus's planning and prioritisation rules.
• Diagnosing an ad account's creative gaps before producing new adsDara Denney's audit for a new brand — persona gap (ads vs reviews), a 1–2 sentence diagnosis, then checks on awareness levels, spend mix by format (partnership ads 30–50%), 3–4 messaging pillars carried to the landing page, and why "UGC doesn't work for us" usually means a creator problem.
• Sales / landing page audit checklistA step-by-step checklist for auditing a landing page, sales page or product page (digital or physical) — traffic and offer first, then message match, hero, problem, mechanism, proof, objections, offer/guarantee, buy box/CTA, mobile and post-click flow — each item linked to its evidence note.
• Signal engineering — auditing and shaping the conversion events ad platforms optimise onFirst check what conversion data actually reaches Meta/Google (duplicates, wrong optimisation event), keep "what the platform needs" separate from "what the business wants", and engineer enough purchase events (e.g. ~20/day per campaign in gaming) for campaigns to exit learning.