#angles

3 notes tagged “angles”.

• Choosing the pain point and awareness level for a DTC offerStefan Georgi's 2026 workshop diagnoses — the "lying awake at night" test for bleeding-neck pain points (why brain fog fails), the fear-to-product magnitude mismatch, why solution-aware copy caps scale and starves affiliates, simple mechanisms over science, and modelling competitors' structure while differentiating on one feature.
• Identity and desire angles — selling who the buyer becomesAngles that sell through the buyer's self-image rather than product features — mirror not product, bigger scarier problem, lived experience, sell the dream, remove blame, plus five imagination methods (flip the status, hijack the myth, hidden door, ritual, superpower).
• The 16 human desires as ad anglesSteven Reiss's 16 basic desires (acceptance, curiosity, eating, family, honor, idealism, independence, order, physical activity, power, romance, saving, social contact, status, tranquility, vengeance) as a menu of ad angles with brand examples, the five Dara Denney finds most effective on Meta, and how to pick and iterate on one.