#account-structure

4 notes tagged “account-structure”.

• Consolidate into an "Andromeda portfolio" or keep the old-school setup?Smart Marketer's rule for choosing between the consolidated Andromeda setup (reset when things are going badly) and the granular "Forrest Gump sprint" (when you have momentum), with the CleanEase case — 8 campaigns to 2, CPM −20%, CPA −35%.
• How Meta ads strategy changes from $100 to $100,000 a monthBen Heath's side-by-side of a $100/month and a $100K/month Meta account — structure (one ad set vs multiple campaigns + 10–30% testing), targeting (hands-off vs audience segments + value rules), testing (one test a month vs a creative "factory" of e.g. 12 ads/week), bidding (most conversions vs value / CRM-fed), scaling steps, measurement and team.
• How to structure a Meta ads account in 2025–2026The campaign layouts practitioners actually run — Dara Denney's testing campaign + Advantage+ (ASC) core, Smart Marketer's one-campaign-per-objective "Andromeda portfolio", CTC's evergreen (acquisition/retention ad sets filled to 150 ads) + marketing-moment campaigns, Ben Heath and Jon Loomer's one-campaign-one-ad-set start, Mars Men's 40 pillar campaigns — plus multiple products, countries, retargeting and the 2020 baseline.
• Marketing moments — building Meta creative and email around a dated calendarCTC's principle that your best ROAS day is never evergreen — run time-bound "marketing moments" in their own campaigns (4-campaign default account structure), plan every email, SMS, site change and post a month ahead, and borrow cultural moments; Spiral Bible scaled Meta spend 4.4x May→August while ROAS rose 1.63→1.91, with moments taking 34% of spend at ~26% better efficiency.