#account-management

2 notes tagged “account-management”.

• Fixing Meta underspend — CTC's four phases, and why they never turn off adsCommon Thread Collective's 4-phase answer when Meta won't spend at target efficiency — (1) creative expansion with big concept swings, (2) bid-surface expansion by duplicating evergreen campaigns into other bid types, (3) an "underspend" ASC for ads that got <3× target CPA in spend, (4) relaxing the ROAS/cost constraint only when the business justifies it — plus the "never turn off an ad" principle and how others disagree.
• What actually moves Meta ads results in 2026 — the fundamentals checklistA consolidated checklist from Ben Heath ("97% of results"), Jon Loomer (foundational elements) and CTC (the "canon") — simplify and consolidate, make creative the targeting via diversification and creator partnership ads, accurate pixel + CAPI tracking, optimise for what you really want (value, qualified leads), value rules instead of restrictions, know and grow LTV, build brand, test with Meta's tools, read attribution properly.