#ab-testing

3 notes tagged “ab-testing”.

• Paywall design learnings from 4,000+ Superwall paywallsJonathan Parra's lessons from designing 4,000+ paywalls — there is no universal winning paywall, start from a single-page bullet-list baseline, simplify the plan selector (+10%), cut comparison tables (simpler variant +111%), try native SwiftUI styling, hero-journey paywalls for transformation apps, and test design/packaging before price.
• RevenueCat charts and features worth usingThe RevenueCat views Steve checks — revenue by country/transaction type/product, relative trial conversion, realised LTV per customer, Apple Ads attribution — plus Experiments, Paywalls and web Funnels.
• Screenshot A/B tests — themes to test and published resultsWhat to A/B test on App Store screenshots (order, design, seasonality, orientation, callouts, video) and results from cited cases — +30%, +13.8%, +45%/+61% in two phases, Angry Birds seasonal loss.