Stefan Georgi
Direct-response copywriter best known for long-form video sales letters (VSLs) and supplement and health funnels. He created the RMBC method (Research, Mechanism, Brief, Copy; RMBC2 in 2025), runs the Copy Accelerator Pro mastermind and the AI copy tool freeadcopy.com, and holds equity in DTC brands (for example a pet-supplement company). Since 2024 his videos have mostly shown how to write advertorials, VSLs, ads and upsells with Claude.
Strong on: funnel paths (ad, advertorial, VSL, PDP, checkout), advertorial structure, unique mechanisms, checkout and conversion split tests, prompting LLMs for DR copy.
Bias to keep in mind: he sells RMBC2, CA Pro and freeadcopy credits, and the videos promote them. His style is aggressive DR from the supplement world, and some of the tactics (invented spokespeople, “fake articles”) need compliance review in regulated categories. His speed claims for AI copy (“a VSL in a couple of hours”) come from an expert with a ready process.
Sources: sources/youtube/stefan-georgi/.
Notes citing Stefan Georgi
- CAC payback in 30 days and the 30-day cash collected ruleWhy Hormozi targets recovering acquisition cost within 30 days (one credit-card cycle), the rule that cash collected in month one should exceed COGS + CAC, and the offer tactics that pull cash forward.
- Checkout button copy — "Check out" beat "Submit my order" by ~30% (Stefan Georgi)A 2020 supplement-funnel split test (685 conversions) where changing the checkout button from "Submit my order" to "Check out" lifted checkout conversion 28% → 37.5% and revenue per checkout visitor $34 → $46 (~$4.38M/year at 1,000 checkout visitors/day); use familiar, unambiguous verbs and remove micro-friction.
- Choosing the funnel path — ad, advertorial, VSL, product page, checkoutStefan Georgi's 2025 view of direct-response funnels — pick the page after the click by platform congruence (YouTube → video page, native → advertorial), use a long advertorial to a PDP for cheap products or a short advertorial to a VSL, the five common paths (ad → advertorial → PDP → checkout is the most common at 8-figure e-com), and what an on-page VSL must do.
- Choosing the pain point and awareness level for a DTC offerStefan Georgi's 2026 workshop diagnoses — the "lying awake at night" test for bleeding-neck pain points (why brain fog fails), the fear-to-product magnitude mismatch, why solution-aware copy caps scale and starves affiliates, simple mechanisms over science, and modelling competitors' structure while differentiating on one feature.
- Do order bumps and upsells still pay on Meta? (AOV up, CAC up)Stefan Georgi's June 2026 thesis that raising front-end AOV with bumps, upsells and subscriptions roughly doubles CAC on Meta because the algorithm hunts pricier buyers — the $47-book case at 4–6x ROAS with no upsells — and how it reverses his own 2024 advice; move AOV tactics to the back end.
- First-order profitable or go negative? How much you can pay to acquire a customerWhen it makes sense to pay a CAC above first-order gross profit (rebills, subscription LTV, financing), Stefan Georgi's rebill math from a peptide funnel, CTC's "market CAC" view of the Meta auction (IM8's ~$308 CAC), and why low-LTV brands must stay first-order profitable.
- Funnel economics "dirty math" — day-zero gross profit and the four leversStefan Georgi's back-of-napkin funnel math for DTC, info and high-ticket offers (CPA, day-zero AOV, COGS, gross profit), the four levers (lower CPA, lower COGS, raise AOV, raise LTV), and his peptide-funnel case that went from −$146 to +$56 per customer with three changes.
- Growing LTV behind a low-ticket front end — ascension, WhatsApp communities, list monetisationWhat to do when a cheap front-end offer acquires customers but LTV won't move — Stefan Georgi's advice for a LatAm $9-ebook business (WhatsApp community, live sessions, a flagship done-with-you offer; LatAm challenge funnels selling $1–3K packages), seeding a dead community with 5–15 active members, and the back-end list monetisation options.
- Message match between ad and landing pageWhy each ad angle/persona needs its own landing page that repeats the ad's hook and picks up at the awareness stage the ad left the visitor in — Dose, Joanna Wiebe and Dara Denney's guest on how.
- Persona landing pages, listicles and promo assetsHow Dose builds angle/persona-specific landing pages (the "grill dad" listicle), when a listicle format fits, buy box on-page vs redirect for advertorials, PDP vs LP for paid traffic, no-dev page builders (1 month → 1 week), and low-lift Black Friday promo assets.
- Price testing DTC and info offers — when higher wins and when lower unlocks scaleStefan Georgi's price-test cases (skincare single bottle $59→$79 at the same conversion; a blood-sugar supplement cut from $69/59/49 to ~$39/34/29 that doubled-to-tripled conversions and enabled scale), adding a bigger package, testing a lower front end when ROAS is ~1.3, and CTC's warning about drifting price-per-unit.
- Raising AOV by leading cold traffic with a bundle ("sell a system")Smart Marketer's Boom case — switching paid traffic from a best-converting single lipstick back to a $79 three-stick trio via pre-sell articles roughly doubled new-customer AOV ($38→$78) while new customers grew 33%, without touching the site; why picking offers on conversion rate alone misleads.
- Sales / landing page audit checklistA step-by-step checklist for auditing a landing page, sales page or product page (digital or physical) — traffic and offer first, then message match, hero, problem, mechanism, proof, objections, offer/guarantee, buy box/CTA, mobile and post-click flow — each item linked to its evidence note.
- Which funnel to launch with — the "Occam's razor" structure per verticalStefan Georgi's 2026 rule that the simplest funnel that works wins — ads → product page for DTC, ads → landing page for info, VSL → book-a-call with a qualifying form for high ticket, a quiz → trial for subscription apps (expect to run negative), and a low-ticket test before launching high ticket to cold traffic.
- Writing advertorials with Claude — Stefan Georgi's extract-then-model processWhat an advertorial is for (pre-selling between an ad and a short PDP or long sales letter), the two templates (first-person testimonial story vs third-person news story), and Stefan Georgi's three-step Claude process — extract inputs from the sales page, analyse a proven advertorial's structure, write a new one per avatar — producing 3+ drafts in ~45 minutes, with the editing, hallucination and health-claim checks it needs, plus his stock-up upsell template.