---
title: Loader, personalised results and email capture in web quizzes
slug: web-quiz-results-and-email-capture
summary: How to design the end of a web quiz — content-filled loaders with last mini-questions, a profile/results payoff, goal and commitment screens, a supported email screen, and future/before-after visualisation before the paywall.
domain: mobile-apps
tags: [web2app, quiz-funnel, email-capture, personalization, onboarding]
related: [web2app-funnel-structure, headway-web2app-teardown, coursiv-web2app-teardown, web2app-winback-email-sequence, web2app-paywall-best-practices]
sources: [yt:ELt0hjABIqY, yt:m5xmwkV4HgM]
updated: 2026-10-23
---

# Loader, personalised results and email capture in web quizzes

## TL;DR
- Never show a loader alone: Igor's clients saw higher drop-off on bare progress-bar loaders than on any other screen. Fill loaders with reviews, content previews or quick questions[^1][^2].
- Ask 1–3 light questions during the "building your plan" loader — it reinforces that the plan is personalised[^2].
- Give a payoff: a profile ("Here's your AI experience profile") plus a goal and time commitment[^3].
- Don't show a bare email field + Continue — address "why do you need it / will you spam me?" with reassurance, awards or a preview of what they'll get[^2][^4].
- Then visualise the future (projected metric, before/after) right before the paywall[^4][^5].

## Details

**Loader.** Use the "we're preparing your program" moment for social proof (a user review) or a sneak peek at the app's content. Slot in final questions such as "Do you self-reflect?" or "Do you like to learn by listening?" — the latter implies audiobooks without pitching the feature, and makes the user think about the problem, raising its value[^1][^2].

**Results/profile.** Coursiv turns the answers into a BuzzFeed-style "here's who you are" profile, then asks for something special to achieve (start a business, save for a home, plan a vacation) and how many minutes a day they'll invest; Steve notes Duolingo found commitment screens improve retention[^3]. It then asks for email, name, shows a readiness score, and goes to the paywall[^6].

**Email screen.** Email is the key asset for lifecycle marketing and winback ([[web2app-winback-email-sequence]])[^6]. Support it with logos/awards ("Editor's Choice", "App of the Day") or by showing the product/plan they'll receive, and state that you won't spam[^4].

**Future + before/after.** Almost every funnel follows email with (1) a projected metric over time and (2) a before/after. People images usually sell better; Headway uses its own brain illustrations, which fits its brand[^4]. Coursiv's paywall leads with "Now vs Goal" — before/afters work for education, not just fitness[^7].

**Name personalisation.** Asking for the name lets you reuse it, e.g. a coupon code like `Steve_July2025` on the paywall[^8].

## See also
- [[web2app-paywall-best-practices]] — what comes next
- [[web-quiz-psychology-questions]]

[^1]: yt:ELt0hjABIqY @ 18:40 — Igor Lyubimov
[^2]: yt:ELt0hjABIqY @ 19:45 — Igor Lyubimov
[^3]: yt:m5xmwkV4HgM @ 10:58 — Steve P. Young
[^4]: yt:ELt0hjABIqY @ 21:21 — Igor Lyubimov
[^5]: yt:m5xmwkV4HgM @ 12:14 — Steve P. Young
[^6]: yt:m5xmwkV4HgM @ 12:14 — Steve P. Young
[^7]: yt:m5xmwkV4HgM @ 12:14 — Steve P. Young
[^8]: yt:m5xmwkV4HgM @ 14:57 — Steve P. Young