---
title: New TikTok/Instagram accounts for UGC and the 3-day warm-up
slug: ugc-new-account-warmup
summary: Why UGC creators should post from brand-new niche accounts rather than their own, and Nicole Cheung's 3-day warm-up (follow and repost niche micro accounts, not macro celebrities).
domain: mobile-apps
tags: [user-acquisition, ugc, organic-social, tiktok, instagram, algorithm]
related: [ugc-creator-onboarding-course, ugc-creator-recruiting-and-pay, ugc-content-formats-and-scripts]
sources: [yt:rnNGEmAJWso]
updated: 2026-10-23
---

# New accounts for UGC and the 3-day warm-up

## TL;DR
- Every creator opens a **brand-new account** for your app — easier to steer the algorithm to your target audience.[^1]
- Warm up for **~3 days** before posting.[^2]
- Warm-up actions: **follow** and **repost** accounts in your niche.[^2]
- Follow **micro** niche accounts, **not macro** ones (Nicole's example: following Messi tells the algorithm nothing).[^2]
- Provide sample usernames, bios and profile pictures; keep warming up after posting.[^3][^4]

## Details
**Why new accounts (Nicole Cheung, Aug 2026).** A fresh account can be shaped to the target audience quickly, versus a creator's existing account with a mixed audience. Everyone in her program opens a new account and warms it per her playbook.[^1]

**Why micro accounts.** Messi's followers span every nationality and interest, so following him doesn't categorize you. Following small niche accounts lets the algorithm place the account — and its future content — in one audience cluster.[^2]

**Procedure:**
1. Create the account using the course's username/bio/avatar examples.[^3]
2. Days 1–3: follow and repost content from niche micro accounts.[^2]
3. Start posting from the content bank ([[ugc-content-formats-and-scripts]]).
4. Keep warming up and engaging in comments/stories afterward.[^4]

Nicole has posted her full warm-up playbook on her X account.[^1]

## Disagreements / caveats
- Tactic reflects TikTok/IG behavior in 2026; algorithms change.

## See also
- [[ugc-creator-onboarding-course]]

[^1]: yt:rnNGEmAJWso @ 02:25 — Nicole Cheung
[^2]: yt:rnNGEmAJWso @ 12:46 — Nicole Cheung
[^3]: yt:rnNGEmAJWso @ 05:30 — Nicole Cheung
[^4]: yt:rnNGEmAJWso @ 08:10 — Nicole Cheung