---
title: Custom product pages — matching the App Store page to each ad
slug: custom-product-pages-for-ads
summary: How Steve P. Young uses Apple custom product pages (CPPs) — one per audience/ad angle for Meta ads and per ad group in Apple Ads — and why it's a phase-2 optimisation.
domain: mobile-apps
tags: [aso, custom-product-pages, apple-ads, meta-ads, conversion-rate]
related: [app-store-screenshot-production-and-ppo-setup, app-store-screenshot-copy-best-practices, aso-as-acquisition-channel, app-ad-creative-concepts, apple-ads-attribution-without-mmp]
sources: [yt:2jH64ziB7uM, yt:q3JuNLUKL1U, yt:x41YQ11Regg, yt:4RpS1BMJEaw]
updated: 2026-10-23
---

# Custom product pages — matching the App Store page to each ad

## TL;DR
- A **custom product page (CPP)** is an alternative App Store listing you can point a specific ad at.[^1]
- For Meta: build one CPP per audience angle and tie each ad to it — e.g. an ADHD ad lands on ADHD screenshots, a founders/CEOs ad on "how executives do better" screenshots.[^1]
- It's a **phase 2–3** optimisation; not needed when first testing Meta.[^1]
- In Apple Ads, each ad group (incl. single-keyword ad groups) can be tied to a CPP; Steve often leaves the default page.[^2][^3]
- CPPs can also help **measure revenue** per Apple Ads source via RevenueCat (Steve mentions it, details deferred).[^4]

## Details
**Why.** The ad's promise and the first screenshots should be continuous; the App Store page "connects with that ad".[^1] This is the same logic as matching screenshot 1 to the search keyword in organic ASO ([[app-store-screenshot-copy-best-practices]]).

**Setup (Meta, Oct 2026 advice).** Identify 2+ distinct audiences in your Meta creative plan → create a CPP per audience with screenshots speaking to that audience → when building each Meta ad, select its CPP as the destination.[^1]

**Setup (Apple Ads, June 2026).** When creating a custom ad group or a SKAG (single keyword ad group, e.g. exact "green noise"), there is an option to tie it to a CPP; Steve left it on default in his demo.[^2][^3]

**Producing CPPs.** AppScreens can create a CPP directly from a screenshot set and upload it to App Store Connect, the same flow used for PPO tests ([[app-store-screenshot-production-and-ppo-setup]]).[^5]

## Disagreements / caveats
- No CPP test results are given in these sources; Steve promised a future video on when CPPs pay off (Sept 2026).[^6]
- General knowledge (verify): CPPs are an Apple App Store feature; Google Play's equivalent is custom store listings.

## See also
- [[aso-as-acquisition-channel]]
- [[app-store-screenshot-production-and-ppo-setup]]

[^1]: yt:2jH64ziB7uM @ 17:00 — Steve P. Young
[^2]: yt:q3JuNLUKL1U @ 12:20 — Steve P. Young
[^3]: yt:q3JuNLUKL1U @ 17:10 — Steve P. Young
[^4]: yt:q3JuNLUKL1U @ 03:42 — Steve P. Young
[^5]: yt:x41YQ11Regg @ 17:42 — Steve P. Young
[^6]: yt:4RpS1BMJEaw @ 15:16 — Steve P. Young