---
title: A six-email sequence that turns cold paid leads into buyers in 7 days (Alex Cattoni's workshop funnel)
slug: cold-lead-workshop-email-sequence
summary: Alex Cattoni's evergreen post-opt-in sequence for a free workshop — deliver the promise with a 24-hour 20%-off low-ticket P.S., then bridge to the core course with problem, proof, objections and a real deadline — with open/click rates per email (57%/19% down to 36%/1.5%), 5.1% and 3.6% buyer rates from 7,354 Meta leads, and why the non-sales first email drove the most revenue.
domain: marketing
tags: [email, email-sequence, lead-magnet, webinar, low-ticket, tripwire, info-products, conversion-benchmarks]
related: [storytelling-email-story-bridges, lead-magnet-types-and-delivery, low-ticket-ltv-ascension-and-community, web2app-tripwire-pricing, promotional-email-cadence, web2app-winback-email-sequence]
sources: [yt:sKqEweEM5d0]
updated: 2026-10-24
---

# A six-email sequence that turns cold leads into buyers in 7 days

## TL;DR
- **Funnel:** Meta ads → free "email story workshop" → six automated emails over ~7 days. Offer 1 is a $27 mini course (20% off for 24h). Offer 2 is the core course (over 7x the price), pitched in the workshop.
- **Results (cold paid leads only, <1 year):** 7,354 leads. 5.12% bought the $27 course and 3.59% bought the core course, for over $51K within 7 days of opt-in. More came later.
- **Email jobs, in order:** engagement → quick solution → belief → proof → certainty → scarcity.
- **Email 1 isn't a sales email, but it drove the most revenue:** 223 buyers and ~$55K came from people who engaged with it (foot-in-the-door).
- **Open and click rates fall steadily** (57%/19% → 36%/1.5%). That's expected, because the sequence filters for readiness. The final, real-deadline email alone made $7K+.

## Details
Alex Cattoni's metrics below are for leads from paid media (Facebook ads) into her free workshop funnel, running a little under a year.[^1]

| # | Timing / job | What it does | Open / CTR |
|---|---|---|---|
| 1 | Immediately — **deliver the promise** | Reminds them what they'll learn, with the watch link up front. The P.S. offers the related $27 mini course at 20% off for 24 hours, for fast buyers. | 57.09% / 19.28% |
| 2 | +9 hours — **make the next step obvious** | "Have you watched yet?", then connects the workshop to the mini course and gives a last call on the 20%. 500+ clicked. | 49.5% / 6.89% |
| 3 | **Bridge to the main problem** | Moves to the core course (*Own the Inbox*). Opens with a relatable problem ("great story, no idea how to connect it to a sale") and "widens the gap" (writing one email ≠ running a sales campaign). The offer comes only at the end. | 49.75% / 5% |
| 4 | **Build desire with proof** | "One giant receipt": students' 40–60% open rates, revenue, clients won, then restate the offer. | 38.74% / 2.93% |
| 5 | **Overcome objections** | FAQ format (do I need a list? my industry? I'm new? how is this different from the mini course? what do I get?), each answer backed by testimonials. | 37.55% / 2.57% |
| 6 | **Reason to act now** | Recap, and the $50 discount ends. Only real urgency: the course stays available at full price. | 36.31% / 1.47% (>$7K) |

Sources for the table: email 1,[^2][^3] email 2,[^4][^5][^6] email 3,[^6][^7][^8][^9] email 4,[^9][^10] email 5,[^11][^12] email 6.[^13]

**Why it works (her framing).** Each email asks for one small, logical "yes": sign up → open → watch → click → buy. That's the **foot-in-the-door** effect. The low-ticket offer must be directly relevant to what they opted in for, not a random product off the shelf.[^3][^14] The six emails "sell" engagement, a quick solution, belief, proof, certainty and scarcity in turn.[^15]

**The reveal.** Over the year, 223 people who engaged with email 1 went on to buy something, worth nearly $55K. Including organic sales, the funnel totals about $67K, which is why it exceeds the $51K paid-only number.[^16][^17] She could only see this because leads were tagged and tracked through the journey.[^17]

## Disagreements / caveats
- Her list is copywriters and marketers, an unusually email-engaged audience. Expect lower open rates in most consumer markets, and opens are inflated by Apple Mail privacy anyway.
- Revenue attribution is by engagement with an email, not a holdout. Email 1's "$55K" overlaps with sales credited to later emails.
- The video is sponsored by HubSpot and promotes her courses.
- Stefan Georgi says email "is not what it used to be" and suggests WhatsApp communities in some markets ([[low-ticket-ltv-ascension-and-community]]).

## See also
- [[storytelling-email-story-bridges]] — how she writes the story emails themselves
- [[web2app-tripwire-pricing]] — the low-ticket-first logic in app funnels
- [[lead-magnet-types-and-delivery]]

[^1]: yt:sKqEweEM5d0 @ 03:20 — Alex Cattoni
[^2]: yt:sKqEweEM5d0 @ 04:10 — Alex Cattoni
[^3]: yt:sKqEweEM5d0 @ 04:59 — Alex Cattoni
[^4]: yt:sKqEweEM5d0 @ 06:36 — Alex Cattoni
[^5]: yt:sKqEweEM5d0 @ 07:21 — Alex Cattoni
[^6]: yt:sKqEweEM5d0 @ 08:12 — Alex Cattoni
[^7]: yt:sKqEweEM5d0 @ 09:03 — Alex Cattoni
[^8]: yt:sKqEweEM5d0 @ 09:49 — Alex Cattoni
[^9]: yt:sKqEweEM5d0 @ 10:36 — Alex Cattoni
[^10]: yt:sKqEweEM5d0 @ 11:23 — Alex Cattoni
[^11]: yt:sKqEweEM5d0 @ 12:09 — Alex Cattoni
[^12]: yt:sKqEweEM5d0 @ 13:01 — Alex Cattoni
[^13]: yt:sKqEweEM5d0 @ 13:46 — Alex Cattoni
[^14]: yt:sKqEweEM5d0 @ 05:48 — Alex Cattoni
[^15]: yt:sKqEweEM5d0 @ 14:32 — Alex Cattoni
[^16]: yt:sKqEweEM5d0 @ 15:18 — Alex Cattoni
[^17]: yt:sKqEweEM5d0 @ 16:03 — Alex Cattoni