#youtube-ads

1 notes tagged “youtube-ads”.

• Choosing the funnel path — ad, advertorial, VSL, product page, checkoutStefan Georgi's 2025 view of direct-response funnels — pick the page after the click by platform congruence (YouTube → video page, native → advertorial), use a long advertorial to a PDP for cheap products or a short advertorial to a VSL, the five common paths (ad → advertorial → PDP → checkout is the most common at 8-figure e-com), and what an on-page VSL must do.