#web-quiz

3 notes tagged “web-quiz”.

• Free web tools (calculators) as SEO/AEO entry points into the quiz funnelAs AI search eroded blog SEO (30–40% of Built With Science's traffic), they built calculators (calories, macros) that rank well in AI answers, deliver value and hand off into the web quiz — converting slightly better than blog posts; plus Reddit as an early AEO lever.
• Partner ("gym buddy") and family/bundle plans in web funnelsAsking in the quiz whether the user wants to add a partner at 15% off each got ~15% of Built With Science trial starts to take it, raising order value and retention; Simply's multi-profile, multi-app family plans are its best-retaining segment and are sold on the web.
• Send paid traffic to a web quiz or straight to the App Store?Evidence from Built With Science (90% of paid traffic to a long web quiz after it beat direct-to-store head to head) and Simply (web flows made Facebook work for the first time, ~20% of Simply Piano revenue) on when a web quiz outperforms an app-install campaign — lean-back social users, older non-app-native audiences, bundles.