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#web-campaigns
1 notes tagged “web-campaigns”.
TikTok as a UA channel for apps — broad targeting, web-event campaigns and seasonal budgets (2022 view)
Reflectly's 2022 TikTok playbook (Ryan Thorpe) — broad targeting, optimising a landing-page event instead of app installs (downloads at roughly half the price of CPI campaigns, by his estimate), skipping an MMP on a mostly-organic portfolio, concentrating spend in September/January, and Spark Ads with micro creators instead of big influencers. Dated — read with the 2025–26 caveats.