#value-rules

1 notes tagged “value-rules”.

• Meta value rules — bid more for people worth more (instead of restricting targeting)How to use Meta's value rules (Advertising settings → value rules → rule set; bid +X% by age, gender, location, placement, device…) to feed information Meta can't see — repeat-purchase rate, lead-to-customer conversion, LTV — instead of hard age/gender/placement exclusions, and the common mistake of copying data Meta already has.