#unit-economics

2 notes tagged “unit-economics”.

• Break-even CPI, revenue per install and LTV per installWhich unit-economics number to bid against in app ads (revenue vs LTV per install), Steve's thresholds ($3 CPI for Apple Ads, $3 LTV/install for Meta) and how to use them.
• How much Meta budget does an app need? (the 50-events math)Worked math for what a Meta ads budget buys an app — $1,000 at $2 CPI → 500 installs → 35 trials → ~10 subscribers (~$95 CAC) — and why trial optimization needs 50 events/week.