#underspend

1 notes tagged “underspend”.

• Fixing Meta underspend — CTC's four phases, and why they never turn off adsCommon Thread Collective's 4-phase answer when Meta won't spend at target efficiency — (1) creative expansion with big concept swings, (2) bid-surface expansion by duplicating evergreen campaigns into other bid types, (3) an "underspend" ASC for ads that got <3× target CPA in spend, (4) relaxing the ROAS/cost constraint only when the business justifies it — plus the "never turn off an ad" principle and how others disagree.