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What subscription apps spending $100K+/month on Meta have in common
Samet Durgun's (Sep 2026) common denominators of subscription apps that scale Meta past $100K/month — LTV:CAC ≥2–3×, value/tROAS optimisation (no cost caps or install goals), 10 events per ad set per day, four tiered geo campaigns, install → validation → main creative flow with a cost-per-winner metric, one strong growth engine, cash planning, and the "invisible cost" of a passive UA lead; plus what separates $100K from $1M/month.