#testing

2 notes tagged “testing”.

• Testing landing pages on Meta — dedicated ads per page instead of A/B split toolsBarry Hott's method for testing big landing-page changes with optimized Meta traffic — duplicate your top relevant evergreen ads (same creative, copy, targeting) into new ad sets pointing at the new page, let Meta optimise each combo, compare to business as usual — and why external 50/50 split tools dilute relevance signals, lag for 2+ weeks and falsely penalise better pages; plus site pages vs landing pages and when small A/B tests are still fine.
• The Motivator Map — hero product, value-prop testing, why buy vs why believeEmily Hickey's (Chief Detective) Hero Sequence — pick the hero product, research and resonance-test value props on Meta, document a Motivator Map (killer hooks, emotional why, supporting points, visual patterns), then brainstorm "why believe" content against fixed "why buys" — with Tide, Pampers and Home Depot examples.