#testing-budget

1 notes tagged “testing-budget”.

• Getting spend onto new Meta ads — push delivery vs the creative testing toolMeta's two ad-level ways to give new ads real spend without separate testing campaigns — "Push delivery to this ad" (default 20% of budget for 7 days, rolling out to ~half of Heath Media's accounts in Oct 2026) and the Creative testing tool (2–7 ads split-tested on segmented audiences) — when each fits by conversion volume, how much budget to test with (10–60%), and the short-term performance hit.