#testimonials

2 notes tagged “testimonials”.

• Five psychological triggers in conversion copy (loss aversion, social proof, curiosity, reciprocity, micro-commitments)How to apply five buying triggers ethically — reframe a gain as a loss, get specific testimonials with four interview questions, use question headlines (+29% CTR in one thumbnail test), give value first (23%/20% converting low-pressure emails), and break the ask into micro-commitments (76% vs 16.7% foot-in-the-door).
• Proof placement and believable claimsMake every claim specific and attach its proof right next to it (PCPO), prefer demonstrations and one big proof point over walls of testimonials, and phrase big results so they don't trigger "too good to be true".