#team-structure

3 notes tagged “team-structure”.

• How mobile UA changed (2015 → 2026) — the remaining levers, team structure and channel mix by budgetFrom 100-person manual media-buying teams (Machine Zone era) to algorithmic buying on 4–5 consolidated networks — what's left to control (bid, campaign type, budget, creative, signal), how a modern UA team is structured, and how channels and process change from six- to eight-figure monthly budgets (gaming lens).
• UA team and data stack by spend level — what to staff and what not to buildAnas Maqsood's view of subscription-app UA teams — ExpressVPN's ~$8–9M/month app setup run by 3–4 performance people plus creative, BI and CRM pods; a 3-person team at $50–200K/month; and what not to build under $50K/month (MTA, MMM, data warehouse, CDP, in-house paywall tool).
• What an ASO team owns and how to organise itThe modern scope of ASO ("organic user acquisition") — discoverability, off-store landing pages, conversion for organic and paid, measurement and insights — who should own CPPs and in-app events, squad vs central-team structures, and how Tilting Point staffed it (7 people, 30+ games).