#swipe-file

3 notes tagged “swipe-file”.

• Meta ad creative formats ranked — Dara Denney's 51-format tier list (Aug 2026)Dara Denney's S-to-F ranking of 51 Meta ad formats (founder, partnership, VSL = S; yapper, amateur investigation, David & Goliath, authority, grid statics, catalog/DPA, green-screen = A; … testimonial statics, press, podcast, notes-app = F) with the reason for each and which are "supporting cast" vs unicorn scalers.
• Verbal and text hook templates that are winning on Meta (2025–2026)A swipe list of tested spoken/text-overlay hooks — investment, "I thought this was a scam", give-me-time, POV/I hate X, founder origin and founder intro, in-action, emotional cliffhanger, "why did no one tell me", "if you…" call-outs, plus Savannah Sanchez's storytime and skit lines — with why each works and how to source them.
• Visual and skit hook formats for UGC ads (2025–2026)Swipe list of visual first-3-second hooks — yapper settings (running, car chat), "oh my god what is that", spin the bottle, mission-complete magnifier, outfit-change transitions, bold/handwritten text, text-exchange screens, product swipes — plus stock-footage pattern interrupts (drip, squeeze, surreal, explosions) and edit-level hook swaps (green screen, split screen, response bubble).