#supplements

3 notes tagged “supplements”.

• Choosing the pain point and awareness level for a DTC offerStefan Georgi's 2026 workshop diagnoses — the "lying awake at night" test for bleeding-neck pain points (why brain fog fails), the fear-to-product magnitude mismatch, why solution-aware copy caps scale and starves affiliates, simple mechanisms over science, and modelling competitors' structure while differentiating on one feature.
• Funnel economics "dirty math" — day-zero gross profit and the four leversStefan Georgi's back-of-napkin funnel math for DTC, info and high-ticket offers (CPA, day-zero AOV, COGS, gross profit), the four levers (lower CPA, lower COGS, raise AOV, raise LTV), and his peptide-funnel case that went from −$146 to +$56 per customer with three changes.
• Price testing DTC and info offers — when higher wins and when lower unlocks scaleStefan Georgi's price-test cases (skincare single bottle $59→$79 at the same conversion; a blood-sugar supplement cut from $69/59/49 to ~$39/34/29 that doubled-to-tripled conversions and enabled scale), adding a bigger package, testing a lower front end when ROAS is ~1.3, and CTC's warning about drifting price-per-unit.