#subscriptions

2 notes tagged “subscriptions”.

• Churn benchmarks, cohort churn and how retention multiplies LTVSkool platform retention benchmarks shared by Hormozi (80% monthly average, best groups 90%+, under 70% is a problem), how churn falls after day 90 and month 6, the LTV math (20%→10% churn doubles LTV; 80% vs 50% annual retention = 2.5x value) and the joins-vs-cancels check.
• Moving an app to subscriptions — existing users, segmentation and who should subscribeDan Burcaw's (Nami ML, Feb 2022) advice for switching to subscriptions — grandfather existing buyers with lifetime access, target the model at new users, accept that subscription isn't for every cohort (lifetime, one-time "appetizers", ads), and tie behaviour cohorts to acquisition channels; plus Visualizee's one-time → monthly switch.