#social-proof

3 notes tagged “social-proof”.

• Paywall visuals — video, photos and social proofVideo beats photos beats graphics on paywalls (one app went 2.5% → 4.7% → 6.8%), social proof helps, and a money-back guarantee line was winning in a RevenueCat experiment.
• Proof placement and believable claimsMake every claim specific and attach its proof right next to it (PCPO), prefer demonstrations and one big proof point over walls of testimonials, and phrase big results so they don't trigger "too good to be true".
• Social proof and trust in web funnelsWhere and how to place social proof in a web2app quiz and paywall — user counts, press/university logos, local and real-time proof, people photos, FAQ — and why the web needs more trust-building than an in-app paywall.