#small-platform-syndrome

1 notes tagged “small-platform-syndrome”.

• Should we add a new ad channel? Scale, return, effort — and small platform syndromeHow to decide whether a new or smaller ad channel (CTV, AppLovin for e-commerce, chatbot ads, retail media) is worth testing — judge scale, achievable ROAS and team effort, require it to beat (not match) incumbents, and budget for a real test plus data integration.