#signal-engineering

2 notes tagged “signal-engineering”.

• Signal engineering — auditing and shaping the conversion events ad platforms optimise onFirst check what conversion data actually reaches Meta/Google (duplicates, wrong optimisation event), keep "what the platform needs" separate from "what the business wants", and engineer enough purchase events (e.g. ~20/day per campaign in gaming) for campaigns to exit learning.
• Which event should Meta optimise on? Qualified trials and enriched eventsHow subscription apps pick the Meta optimisation event that has both volume and quality — start trial vs purchase budget math, "qualified trials" (trial not cancelled within 1–2 hours), backend-enriched events above ~$100K/month, and how to A/B test events at ad-set level.