#segmentation

1 notes tagged “segmentation”.

• Moving an app to subscriptions — existing users, segmentation and who should subscribeDan Burcaw's (Nami ML, Feb 2022) advice for switching to subscriptions — grandfather existing buyers with lifetime access, target the model at new users, accept that subscription isn't for every cohort (lifetime, one-time "appetizers", ads), and tie behaviour cohorts to acquisition channels; plus Visualizee's one-time → monthly switch.