#script

1 notes tagged “script”.

• Writing video scripts and VSLs — the four forces (attention, retention, trust, direction)Alex Cattoni's script structure for YouTube videos, reels, webinars and VSLs — a hook that restates the click promise with proof, a chain of open loops, trust through show-don't-tell proof, and a call to action that continues the content — plus her three scroll-stopping hook types (curiosity, pain, contrarian).