#roi

1 notes tagged “roi”.

• Measuring the ROI of ASO and featuringHow in-house teams (Nordeus, Tilting Point, Zynga) measure ASO — installs as the north star, holistic vs single-activity ROI, a D7→D365 LTV multiplier when there's no predictive model, the featuring-uplift calculation, and using App Store Connect cohorts and unified tracking links.