#regression

1 notes tagged “regression”.

• How much organic does paid UA create? Measuring the paid-to-organic upliftThe routes by which paid spend lifts organic installs (rankings, browse/similar-apps, brand search), Playtika's regression-then-scale method for estimating organic installs per paid install (Brazil rewarded-video case 0.1 organic per paid via browse; France native-ads case ~0.4 via brand search), and why the answer depends on your organic mix.