#promotions

2 notes tagged “promotions”.

• Giveaway campaigns to build a list before a big saleInstead of a "join the VIP list" campaign before Black Friday or a holiday sale, run a 2-week high-value giveaway on a conversion objective with an offer on the thank-you page, judged on ROAS, then draw the winner live just before the sale opens.
• Marketing moments — building Meta creative and email around a dated calendarCTC's principle that your best ROAS day is never evergreen — run time-bound "marketing moments" in their own campaigns (4-campaign default account structure), plan every email, SMS, site change and post a month ahead, and borrow cultural moments; Spiral Bible scaled Meta spend 4.4x May→August while ROAS rose 1.63→1.91, with moments taking 34% of spend at ~26% better efficiency.