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#promotional-content
1 notes tagged “promotional-content”.
In-app events (iOS) and LiveOps / promotional content (Google Play)
Why in-app events and Google Play promotional content matter for ASO — extra search indexing and featuring (incl. Today tab), re-engaging lapsed users — with Tilting Point's 9-events-in-3-days launch (4 featured), Google's LiveOps eligibility and claimed lifts, and how to plan and measure them.