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#production-cost
1 notes tagged “production-cost”.
AI-generated ad creative — where Barry Hott uses it and where the lines are
How Barry Hott used Veo 3 / Kling in 2025 — AI hooks followed by real-human ads, B-roll and stock-footage replacement, animating existing product stills, AI "pre-shoots" before expensive shoots, prompting exact pacing and inflection — the compliance line (no AI testimonials about physical experience), why the bar for "pretty ads" dropped to ~zero, his worry about AI static-image glut, and Savannah Sanchez's no-AI counterpoint.