#product-market-fit

3 notes tagged “product-market-fit”.

• Free tier or not? Freemium vs charging from day oneWhether to offer a free tier at all — RevenueCat data shows no-free-tier apps convert 10.7% vs 2.1% by day 35 with equal retention, but a free tier pays when free users are your marketing (Opal) or your network (Tinder).
• Hard vs soft paywallsWhen to force users to pay or leave (hard paywall) versus letting them close it (soft), with a case where adding the X halved revenue.
• Setting your first subscription priceStart higher than feels comfortable — Ravi Mehta's $20–30/month "high waterline" doubles as a PMF test — then anchor on competitors, cost-plus-perceived-value (AI apps), ROAS/payback math and the value of the user's whole problem; text-AI wrappers cluster at $30–40/year, niche custom-prompt chat apps get $20+/month.