#pre-sell

1 notes tagged “pre-sell”.

• Raising AOV by leading cold traffic with a bundle ("sell a system")Smart Marketer's Boom case — switching paid traffic from a best-converting single lipstick back to a $79 three-stick trio via pre-sell articles roughly doubled new-customer AOV ($38→$78) while new customers grew 33%, without touching the site; why picking offers on conversion rate alone misleads.