#payback

2 notes tagged “payback”.

• CAC payback in 30 days and the 30-day cash collected ruleWhy Hormozi targets recovering acquisition cost within 30 days (one credit-card cycle), the rule that cash collected in month one should exceed COGS + CAC, and the offer tactics that pull cash forward.
• First-order profitable or go negative? How much you can pay to acquire a customerWhen it makes sense to pay a CAC above first-order gross profit (rebills, subscription LTV, financing), Stefan Georgi's rebill math from a peptide funnel, CTC's "market CAC" view of the Meta auction (IM8's ~$308 CAC), and why low-LTV brands must stay first-order profitable.