#order-bump

1 notes tagged “order-bump”.

• Do order bumps and upsells still pay on Meta? (AOV up, CAC up)Stefan Georgi's June 2026 thesis that raising front-end AOV with bumps, upsells and subscriptions roughly doubles CAC on Meta because the algorithm hunts pricier buyers — the $47-book case at 4–6x ROAS with no upsells — and how it reverses his own 2024 advice; move AOV tactics to the back end.