#new-channels

1 notes tagged “new-channels”.

• Should we add a new ad channel? Scale, return, effort — and small platform syndromeHow to decide whether a new or smaller ad channel (CTV, AppLovin for e-commerce, chatbot ads, retail media) is worth testing — judge scale, achievable ROAS and team effort, require it to beat (not match) incumbents, and budget for a real test plus data integration.