#memberships

2 notes tagged “memberships”.

• Churn benchmarks, cohort churn and how retention multiplies LTVSkool platform retention benchmarks shared by Hormozi (80% monthly average, best groups 90%+, under 70% is a problem), how churn falls after day 90 and month 6, the LTV math (20%→10% churn doubles LTV; 80% vs 50% annual retention = 2.5x value) and the joins-vs-cancels check.
• Retention tactics for memberships and recurring programmesWhat Skool communities taught Hormozi about keeping members — tag cancel reasons every 20 cancels, ask long-tenured members why they stay, cut content to cut overwhelm (one group went from 30% to 5% churn), a cheaper tier only if ideal customers say price, a fast first win within 24h, a weekly call, 10 regulars, and showing up daily.