#marketing-calendar

2 notes tagged “marketing-calendar”.

• How many promotional emails to send — campaign cadence tied to the marketing calendarCTC's case that email is a promotional channel, not just retention — Spiral Bible (no LTV) went from 18 to 27 campaigns a month with every send tied to a calendar moment, 2.8x campaign revenue and 28% of revenue from email — plus the BFCM cadence (3/week → daily → 3/day → extension → shipping cutoff) and how story emails fit in.
• Marketing moments — building Meta creative and email around a dated calendarCTC's principle that your best ROAS day is never evergreen — run time-bound "marketing moments" in their own campaigns (4-campaign default account structure), plan every email, SMS, site change and post a month ahead, and borrow cultural moments; Spiral Bible scaled Meta spend 4.4x May→August while ROAS rose 1.63→1.91, with moments taking 34% of spend at ~26% better efficiency.