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#market-cac
1 notes tagged “market-cac”.
First-order profitable or go negative? How much you can pay to acquire a customer
When it makes sense to pay a CAC above first-order gross profit (rebills, subscription LTV, financing), Stefan Georgi's rebill math from a peptide funnel, CTC's "market CAC" view of the Meta auction (IM8's ~$308 CAC), and why low-LTV brands must stay first-order profitable.