#ltv

5 notes tagged “ltv”.

• Break-even CPI, revenue per install and LTV per installWhich unit-economics number to bid against in app ads (revenue vs LTV per install), Steve's thresholds ($3 CPI for Apple Ads, $3 LTV/install for Meta) and how to use them.
• Paid intro offers ($1.99 first month that renews yearly)Next to the free-trial plan, offer a cheap paid first period (e.g. $1.99 for month one, then $59.99/year) — a tripwire that lifted conversion 19% → 25% and proceeds +21% in one test.
• Subscription funnel benchmarks (trial start, trial-to-paid, install-to-paid, LTV per install)Target numbers for subscription apps — 5–10% install-to-trial (10%+ with a hard paywall), 30–40% trial-to-paid, ~2–3% install-to-paid, and ≥$3 realised LTV per install before scaling Meta.
• Upsells and downsells in web2app checkoutHow web funnels raise revenue after (and around) the main purchase — downsell on paywall exit, one-click post-purchase upsells charged to the saved card, distinct upsell prices, upsell downsells, and in-app charges on the saved web card (US).
• Weekly vs monthly vs yearly plans — and which plan gets the trialMonthly plans usually underperform; test weekly vs yearly per category, and put the free trial on the plan with the highest LTV — moving it from yearly to a 3-day weekly tripled sales in one app.