#lead-generation

6 notes tagged “lead-generation”.

• Choosing what Meta optimises for — "Meta is literal" (lead quality, value, funnel events)Because Meta delivers exactly the event you ask for, optimise for the lowest-funnel event with ~20–25+ conversions a week, use instant-form conditional logic and SMS-verified "higher intent" forms (or split thank-you pages) so only qualified leads count, switch sales campaigns to maximise value of conversions, and avoid add-to-cart/landing-page-view optimisation.
• Free tools as marketing for a paid product ("engineering as marketing")How Marc Lou builds single-feature, no-signup free mini-apps that plug his paid products — LogoFast ($10k+ for his course), Visualize Habits (10k visitors in 24h, habits imported into the paid tracker) — with rules for ideas, naming, the "seamless plug" and the Reddit trick of hiding the promo.
• Funnel conversion, lead response and sales-capacity rules of thumbHormozi's quick checks for a lead-to-sale funnel — 10% close of Meta leads for in-person services, 2–5% of webinar opt-ins, 35% for salespeople, 1–2% for web pages — plus call leads within 60 seconds, keep sales calendars ~70% full, and the "rule of 100" for lead volume.
• Giveaway campaigns to build a list before a big saleInstead of a "join the VIP list" campaign before Black Friday or a holiday sale, run a 2-week high-value giveaway on a conversion objective with an offer on the thank-you page, judged on ROAS, then draw the winner live just before the sale opens.
• Lead magnets — the three types and four delivery formatsWhy a "mini-offer" lead magnet beats a bare "book a call / get a quote" CTA for colder traffic, Hormozi's three types (reveal a problem, free trial, one step of many), four delivery formats (software, information, services, physical) and how to keep freebie-seekers out.
• Referral offers and event-based lead gen for high-ticket servicesHormozi's plan for a $3M concierge-medicine practice — replace cash referral credits with a "bring a friend" treatment at every visit (BAMFAM), a quarterly giveaway in the newsletter, and weekly local events with a free scan watched alongside a VSL, or a $99 Meta-ad workshop, closed in person.