#landing-pages

7 notes tagged “landing-pages”.

• Ad relevance and the relevance chain — first frame to landing page to homepageBarry Hott's view that relevance (not Andromeda) decides Meta performance — micro-signals like accent, age or the hero image change who an ad is relevant to; relevance must carry from the top pixels of the ad through the video to the landing page and the homepage people escape to (MrBeast's build-from-the-thumbnail method); and with algorithmic feeds the cold-vs-warm relevance gap keeps widening.
• Diagnosing why a Meta ad isn't working (metric-pattern cheatsheet)Metric patterns that locate where an ad breaks — low thumbstop with OK CTR (fix the hook), high watch with low CTR (stronger CTA), clicks but short watch (shorten), high CTR with no conversions (landing page/offer), rising CPM/CPA on a winner (fatigue), no spend at all (similarity) — and how to turn each into a testable hypothesis.
• Evergreen discount collection pages for scaling ecommerce adsThe ad landing page Smart Marketer moves to once a single product page ("butter chicken") stops scaling — no top navigation (+22% in one test), standing ~10% discount, UGC, hero products with add-to-cart, a bundle for AOV, reviews, VIP offer at the bottom.
• Five levels of Meta advertiser maturity (Renault → IKEA → New Balance → HelloFresh → Huel)Ben Heath's ladder for judging a brand's Meta ads from the Ad Library — level 1 repurposed TV/billboard ads with hashtags (Renault), level 2 good ads wasted on incongruent landing pages (IKEA), level 3 one creative style and weak CTAs (New Balance), level 4 high variety but one offer and one page (HelloFresh, 78 ads), level 5 offers and angles per avatar with 300+ ads (Huel).
• Landing pages for Meta ads — congruency, listicles and sales pagesWhy Meta traffic converts better on a page that continues the ad's angle (listicles, advertorials, quizzes, nav-free sales pages) than on a PDP or homepage, with conversion-rate benchmarks and case results (+25%, +30%, $25K→$40K/day without new ads).
• Testing landing pages on Meta — dedicated ads per page instead of A/B split toolsBarry Hott's method for testing big landing-page changes with optimized Meta traffic — duplicate your top relevant evergreen ads (same creative, copy, targeting) into new ad sets pointing at the new page, let Meta optimise each combo, compare to business as usual — and why external 50/50 split tools dilute relevance signals, lag for 2+ weeks and falsely penalise better pages; plus site pages vs landing pages and when small A/B tests are still fine.
• Validating a new offer fast — research, many landers vs a CVR benchmark, statics, then creatorsThe sequence CTC's guaranteed seven-figure service uses to find and scale a winning ecommerce offer in ~7 days instead of a month — pick products and offers from market data, build landing pages until conversion beats the industry benchmark for your AOV, validate the offer with cheap static "branded ads", then scale with whitelisted creator video — and why speed matters most for subscription brands.