#landing-page

8 notes tagged “landing-page”.

• Building ad-matched landing pages with Claude CodeThe workflow Will showed on Dara Denney's channel (Oct 2026) — pick a winning ad angle in Meta Ad Library, feed Claude Code the brand's PDP text, images, fonts, colours and a landing-page playbook, get an ~85–90%-done HTML page in ~45 min, edit by screenshot, deploy to Vercel.
• Headline hooks and choosing a copy frameworkHow to hook a landing/sales page (lead with the problem, first person in quotes, hook fast but don't keep it short), how the hook picks the framework (PAS, DOS, AIDA, PCPO), formulas like "even if", and Ben Bennett's 14 ad hook types.
• Lifting conversion by changing only the top of the page (SafeSleeve case)A homepage test in Ezra Firestone's brand SafeSleeve that changed only the hero section (benefit headline, the existing explainer video moved up, guarantee under the CTA, card-style device selector) and lifted site conversion rate 16% — why to optimise above the fold first and skip full redesigns.
• List, offer, copy — fix them in that orderBefore rewriting a page that "isn't working", check traffic (list) and offer first — copy is the third lever; includes Joanna Wiebe's 9-point list/offer/copy diagnostic.
• Message match between ad and landing pageWhy each ad angle/persona needs its own landing page that repeats the ad's hook and picks up at the awareness stage the ad left the visitor in — Dose, Joanna Wiebe and Dara Denney's guest on how.
• Persona landing pages, listicles and promo assetsHow Dose builds angle/persona-specific landing pages (the "grill dad" listicle), when a listicle format fits, buy box on-page vs redirect for advertorials, PDP vs LP for paid traffic, no-dev page builders (1 month → 1 week), and low-lift Black Friday promo assets.
• Sales / landing page audit checklistA step-by-step checklist for auditing a landing page, sales page or product page (digital or physical) — traffic and offer first, then message match, hero, problem, mechanism, proof, objections, offer/guarantee, buy box/CTA, mobile and post-click flow — each item linked to its evidence note.
• The first screen of a web2app quizHow to design the landing/first quiz screen where ~50% of ad clicks drop — outcome-led headline, quiz duration, an easy first question, and per-ad routing.