#ios

2 notes tagged “ios”.

• External payment links vs in-app purchase (US, 2025+)RevenueCat's Dipsea test after the 2025 US ruling — web-only checkout earned $1.96/user vs $2.09 for IAP at a 30% fee (≈ a wash), fewer trials but higher trial conversion and far lower auto-renew-off (3.5% vs 19%); at the 15% fee IAP wins; Skylight saw +100% conversion moving a QR flow from web to Apple.
• Paywall CTA and microcopy that convertsTested button and microcopy wins — "Continue" over "Subscribe" (+30%), "Start free trial" on Android, "Unlock…" for lifetime, "No payment now" (+30%), the word "free" (+11%).