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#impression-share
1 notes tagged “impression-share”.
How the Apple Ads auction behaves — bid probing, bidding down and avoiding a competitor's "crown"
Practical Apple Ads bidding lessons — the auction is not a clean second-price auction (raising bids can add cost but no impressions), high tap-through rate lets you cut bids up to 90% and hold position, probing bids reveals a competitor's ceiling, and keywords where one rival owns ~33% share of impressions are best avoided by small budgets.