#iap

2 notes tagged “iap”.

• External payment links vs in-app purchase (US, 2025+)RevenueCat's Dipsea test after the 2025 US ruling — web-only checkout earned $1.96/user vs $2.09 for IAP at a 30% fee (≈ a wash), fewer trials but higher trial conversion and far lower auto-renew-off (3.5% vs 19%); at the 15% fee IAP wins; Skylight saw +100% conversion moving a QR flow from web to Apple.
• Tiered subscriptions plus consumables (fitting the demand curve)Tinder's model — 2–3 subscription tiers (Plus, Gold, Platinum) with à-la-carte consumables (Super Likes, Boosts) layered on top to capture both low and high willingness to pay; subscriptions act as a force multiplier for consumables, which free users rarely buy.