#homepage

3 notes tagged “homepage”.

• Ad relevance and the relevance chain — first frame to landing page to homepageBarry Hott's view that relevance (not Andromeda) decides Meta performance — micro-signals like accent, age or the hero image change who an ad is relevant to; relevance must carry from the top pixels of the ad through the video to the landing page and the homepage people escape to (MrBeast's build-from-the-thumbnail method); and with algorithmic feeds the cold-vs-warm relevance gap keeps widening.
• BFCM prep — housekeeping, offer, homepage and email plan (CTC checklist)CTC's Black Friday/Cyber Monday checklist for seven-figure brands, least to most impact — billing limits and 90%+ match rate, a simple 20%+ site-wide offer, AOV bundles when BFCM cohorts have poor LTV, a whale bundle (a $1,000 bundle for a $50-product brand), the homepage as the landing page, and the email/SMS cadence through the free-shipping cutoff.
• Lifting conversion by changing only the top of the page (SafeSleeve case)A homepage test in Ezra Firestone's brand SafeSleeve that changed only the hero section (benefit headline, the existing explainer video moved up, guarantee under the CTA, card-style device selector) and lifted site conversion rate 16% — why to optimise above the fold first and skip full redesigns.